Page 87 - AAGLA-NOV2021
P. 87

 Member Update
Continued from page 84
My mentor and first investor in Snappt, Guy Holmes has been an amazing advisor and inspiration to myself and the rest of the executive team at Snappt. Guy’s extensive and varied business experience and background in music, technology and investing has always focused our mission on the product and the morality of the people in our business.
Ok. Thank you for all that. Let’s now jump to the main core of our interview. Can you share 3 things that most excite you about the Real Estate industry? If you can please share a story or example.
What I am most excited about the Real Estate industry is the huge amount of creativity out there to innovate and reposition assets to serve our modern world.
Can you share 3 things that most concern you about the industry? If you had the ability to implement 3 ways to reform or improve the industry, what would you suggest? Please share stories or examples if possible.
What concerns me most about the property management industry is our reliance on credit scores to assess an applicant’s default risk. Prior to 2020 I believe there was a reasonable argument to be made that an applicant’s credit history was a reliable marker to assess their future ability to manage their finances and pay rent. At no assess fault of their own, the pandemic has caused a huge percentage of the American population to have their credit score’s destroyed. Even with a strong job history, on time payments and debt management, the pandemic has caused many of us to survive on debt, pay only the bills we can afford and watch our hard-earned credit scores tank.
What I hope our industry moves toward when qualifying an applicant is a focus on verifying employment, income, and debt to income ratio with little to no reliance on credit. My worry is we will unfairly deny great residents the opportunity for housing.
What advice would you give to other real estate leaders to help their teams to thrive and to create a really fantastic
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work culture?
No blame culture. Often in property management, nobody wants to take a risk because they don’t want to be blamed. I think that if you don’t make any mistakes, you aren’t trying hard enough. Ideocracy. It doesn’t matter whose idea, just want the best idea. Anyone’s idea can be challenged by anyone at any time.
Ok, here is the main question of our interview. You are a “Real Estate Insider”. If you had to advise someone about 5 non intuitive things one should know to succeed in the Real Estate industry, what would you say? Can you please give a story or an example for each?
• They move slow rather than fast
• Understand the organizational structure
• Understand that “Moms and Pops” are SO different than institutional investors
• Build an add-on as opposed to a replacement
• Users are happy to tell you what they need
Because of your position, you are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the greatest amount of people, what would that be? You never know what your idea can trigger. :-)
We need to move to a way of evaluating people based on what they actually do, not what we assume they’ve done.
 Daniel Berlind is the Chief Executive Officer and Founder of SNAPPT, a cutting-edge technology company that is disrupting the rental property application process. Prior to founding SNAPPT, Daniel served as the President of Berlind Properties and oversaw the management of their properties from 2011 to 2017. Prior to Berlind Properties, Daniel was a professional baseball player for the Chicago Cubs and Minnesota Twins.
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