Inexpensive Ways to Add a “WOW” Factor to Apartment Vacancies
“Hi, Kari! I am a small property owner trying to lease a few older units that aren’t getting much interest. I don’t have the budget for major renovations, but I want to make them more appealing to renters. What are some inexpensive upgrades I can do that actually make a difference?”
Making your property more attractive and welcoming doesn’t have to be expensive! Small, affordable upgrades can significantly reduce apartment vacancies by creating better first impressions and increasing tenant satisfaction. Whether you’re prepping a unit for showings or refreshing common areas, the goal is simple: make it feel like home, without breaking the bank or losing sleep over your budget.
Here’s a guide to budget-friendly improvements that boost curb appeal, interior charm, and overall desirability, with cost ranges to help you plan smart.
Upgrade the Lighting
Estimated cost range: $30–$100
Lighting is one of the most powerful tools in shaping how a space feels. Harsh or dim lighting can make a unit feel dated or gloomy, while warm, layered lighting creates a welcoming atmosphere.
Start by replacing old bulbs with energy-efficient or smart LED options. These not only save tenants money but also show that you care about sustainability, a subtle but meaningful signal that today’s renters notice and appreciate.
Swapping out builder-grade fixtures for timeless, stylish alternatives can dramatically elevate the look of a room. Think geometric pendants, matte finishes, or soft-glow sconces. Even one upgraded fixture can whisper “this place is different.”
Add Trims and Borders
Estimated cost range: $40–$150
Trims are subtle but transformative. Crown molding, baseboards, or painted borders add architectural interest and make a unit feel more curated.
If you’re working with a tight budget, focus on high-visibility areas like living rooms or around door frames. Even a simple chair rail or window casing can add depth and refinement.
For a modern twist, consider painting the trim in a contrasting neutral, like soft gray against white walls, to create visual definition without overwhelming the space.
Make a Feature Wall
Estimated cost range: $30–$70
A feature wall adds personality and visual interest without requiring a full redesign. It’s a chance to create a focal point that makes the unit memorable.
Choose one wall in a high-traffic area, like the living room, kitchen, or entry, and make it pop. Hanging baskets with faux cascading plants, wall-mounted bookshelves, or a bold paint color can all work beautifully.
The key is to keep it renter-friendly and low-maintenance. Avoid anything that feels too permanent or hard to clean. Think texture, greenery, and charm – something that makes people say “oh, I love that.”
Upgrade the Bathroom
Estimated cost range: $40–$120
Bathrooms are high-impact spaces where small upgrades go a long way. Swapping out old faucets and showerheads instantly modernizes the space.
Removing dated shower doors and replacing them with a curtain and rod can make the room feel more open and airy. Over-the-toilet shelving adds storage and style, especially in smaller units.
Don’t forget the power of grout, fresh grout can make vintage tile look brand new. A clean, updated bathroom signals care and quality, even if the fixtures aren’t brand new.
Kitchen & Living Room Touches
Estimated cost range: $30–$100
These are the heart of the home, and renters notice the details. Swapping out cabinet hardware is one of the easiest ways to refresh a kitchen or bathroom. Matte black, brushed brass, or fluted finishes add instant style.
Open shelving with decorative jars or plants adds charm and usability. Magnetic knife strips, under-cabinet lighting, and floating shelves create a “gourmet” feel without the cost.
In living areas, mirrors help bounce light and make rooms feel larger. A few well-placed throw pillows or a cozy blanket during showings can make the space feel styled and Instagram-ready, because yes, people do imagine their lives in snapshots.
Exterior & Entryway Enhancements
Estimated cost range: $30–$80
Curb appeal sets the tone before a prospect even steps inside. A fresh doormat, potted plants, and solar lighting create a warm, cared-for impression.
Painting the front door in a bold, modern color, like navy, red, or matte black, adds personality and visibility. Upgrading the mailbox or address numbers shows attention to detail and pride of ownership.
These are the “handshake” moments of your property. Make them count!
Tenant Experience Enhancers
Estimated cost range: $30–$90
Thoughtful additions show tenants you’ve considered their comfort. Blackout curtains or sheer privacy panels improve sleep and ambiance. USB outlets add tech-friendly convenience.
Wall-mounted coat racks or shoe shelves help organize small entryways. In laundry areas, hooks or shelves keep detergent and baskets tidy.
During showings, a welcome card or mini snack adds warmth and memorability. For new tenants, a starter laundry kit is a small gesture that makes a big impression.
Work-from-Home & Lifestyle Framing
Estimated cost range: $40–$100
With more renters working remotely, lifestyle framing matters. A fold-out wall desk or small desk nook appeals to remote workers and students.
Highlight strong Wi-Fi, walkability to cafes, and pet-friendly policies in your listing. Use tags like “WFH-ready,” “dog-friendly,” or “newly updated” to help your unit stand out.
You’re not just renting a space; you’re offering a lifestyle. Make sure your marketing reflects that.
Emotional & Psychological Touches
Estimated cost range: $20–$50
Create moments of connection and comfort. Use natural light well, open curtains before showings and use mirrors to bounce light.
Create “zones” in small spaces, like a reading corner or breakfast nook. Add framed simple art prints to make the space feel styled and emotionally inviting.
These touches help renters imagine themselves living there, and that’s the goal.
Cleanliness & Scent
Estimated cost range: $110–$220
Cleanliness is non-negotiable. A deep professional cleaning before showings is worth every penny.
Subtle air fresheners or diffusers in clean, neutral scents like linen or citrus make a huge impact. A fresh-smelling unit feels newer, brighter, and more cared for.
You don’t need a massive budget to create a “wow” factor. With a little creativity and strategic upgrades, you can turn any vacancy into a space that feels like home.
Brainstorm with your team, walk your property with fresh eyes, and look for opportunities to elevate the experience. Whether it’s a feature wall, a new light fixture, or a welcome mat at the door, every detail counts.
Play up what you have. Highlight vintage charm instead of hiding it. Add breezy sheer curtains for filtered light and privacy. Dress up balconies with plants and outdoor rugs. Swap cabinet hardware for a quick facelift.
And most importantly, make sure your listing reflects the care you’ve put into the space, because renters can feel it.
With a reasonable budget and a thoughtful approach, you’re not just filling a vacancy, you’re creating a place someone wants to call home.
“Ask Kari” is a monthly, Question & Answer feature from Kari Negri. Kari has two decades of property management experience, is a featured speaker at many industry trade shows, such as AAGLA’s annual trade show, and is the CEO of SKY Properties, Inc. in Los Angeles. Please submit your question today: kari@GetSky.net Watch the web video series to this feature at www.GetSky.netThank you for your question, John! Stay in touch at www.GetSky.net


